Dubai, U.A.E – December 30, 2016: History was made the night of December 26, 2016, when Dubai-headquartered Al-Futtaim Group set a Guinness World Record with the launch of their Mega Media attraction, IMAGINE at Dubai Festival City. Designed, created and installed by Laservision Mega Media, IMAGINE pulled out all the stops as the Guinness Book of World Records team enthusiastically presented Omar Al Futtaim, Vice Chairman of Al-Futtaim Group, the world record for Largest Water Screen Projection during the finale of the grand opening show.
Royalty, including HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, dignitaries and international media, along with over 25,000 excited spectators, attended the attraction launch and kick-off for the 22nd Dubai Shopping Festival. Laservision’s creation IMAGINE—the new world benchmark for permanent multi-media attractions—adds to Dubai’s extraordinary trophy case and is anticipated to become one of the top tourist attractions, rivaling popular waterfront shows in tourist havens such as Las Vegas, Hong Kong and Singapore.
IMAGINE, a unique sensory production spanning 20 acres over water, land and sky, skillfully combines powerful mediums such as lasers, surround-sound, massive water-screens, intelligent lighting, intense flame effects, 360-degree fountains and a plethora of additional special effects to provide a dramatic and unforgettable immersive experience. The six record-setting water-screens span nearly 2000 square meters and provide the creative canvas for high-definition projection. The multi-media spectacular features additional high-intensity, high-definition projection which produces a gigantic video-mapped image across 36-stories of the InterContinental Hotel; a projection area that is four-and-a-half times larger than the world’s biggest IMAX screen.
Al-Futtaim Group, a leading Dubai based company reputable for distinctive pioneering project development, sought out the industry’s best when selecting Laservision to create and deliver an innovative and globally renowned attraction for Dubai. “IMAGINE signifies the endless opportunities and possibilities of viewers around the world to be part of the show and connect with something truly unique,” said Steven Cleaver, Director of Shopping Centres, Al-Futtaim Real Estate.
Laservision’s creative team produced IMAGINE’s powerful sound score, beautiful imagery and spectacular effects by bringing together over 100 of the world’s brightest creative minds from 6 continents including CGI masterminds from Hollywood blockbusters and Europe’s finest motion graphic artists. The complimentary attraction at Dubai Festival City is designed for audiences of all ages and languages and shows every evening, 365-days a year.
This is Laservision’s second Guinness World Record. Laservision also created the World’s Largest Light and Sound Show, for A Symphony of Lights in Hong Kong.