The 'World Telecom Exhibition' represents the world's largest telecommunications event. Laservision has been chosen over two successive exhibitions to coordinate Telstra Australia's showcase at the exhibition. Telstra represents 'Australia's largest telecommunications group'.
Due to the David vs Goliath competition at the exhibition, Telstra's constraining budget required a creative solution. The solution needed to ensure the exhibition would capture market share.
Laservision's successive involvement in the forum included achieving the following objectives for Telstra Australia:
- Distinguishing the exhibition from the large number of competitor stands.
- Creatively manipulating high tech, 'eye catching' mediums in order to entice the masses towards the exhibition.
- Lure the viewers into the integrated theatre located inside the exhibition.
- Use high impact mediums to present Telstra's corporate message.