Project Details
Category Special Events
Title

Mercedes-Benz Fashion Week, Australia

CountryAustralia

“A kaleidoscope of colour and light…designed by Laservision…providing a truly singular MBFWA experience”
Vogue Australia

In a kaleidoscope of colours and futuristic laser effects, Laservision launched eclectic fashion label “Bless’ed Are The Meek’s” Spring/Summer 2012/13 collection onto the Mercedes-Benz fashion runway !

The Mercedes-Benz Fashion Week Australia (MBFWA) is the most highly anticipated event on the Australian Fashion Industry’s calendar and showcases contemporary collections from Australia’s leading designers and brands. In order to stand out from the crowd and create a unique experience, DESIGN 27 engaged Laservision to work closely with their team and the Bless’ed designers, Maria Maung and Tarek Kourhani, on the launch of the ‘Song of the Siren’ inspired Collection.

The aquatic under water theme was enhanced through the use of high powered Laser systems creating sheets of light morphing into Laservision’s holographic Time Tunnel. The Laser show mesmerised the crowds with its undulating movements and futuristic effects creating a high level of anticipation for the label’s new collection.