Chinese New Year, also celebrated as Lunar New Year or Spring Festival, is an important holiday in Chinese culture. It is a widespread festival that hundreds of millions of people celebrate around the world.
Tens of thousands of visitors gathered in Festival Bay at Dubai Festival City to celebrate the Year of the Dog at ‘IMAGINE‘, the new entertainment show and venue at the property that has been host to incredible celebrations throughout the year. Inaugurating the Chinese New Year ‘IMAGINE’ show on February 14th was Consul General of the People’s Republic of China to Dubai, Ms. Li Lingbing. The state of the art attraction has pulled in multiple Guinness Records since 2016 and continues to deliver world-class entertainment to the thrill-seeking and entertainment loving tourists that visit Dubai throughout the year.
Running for seven nights, the night time spectacular installation featured an artistic display of Chinese spirit celebrating the Year of the Dog and utilising the venue’s incredible fountains, lasers, flame effects and Guinness World Record setting projection mapped InterContinental Hotel for Chinese New Year celebrations. With Festival Bay bathed in red—a colour symbolising luck—and a beautiful fountain show coordinated to the world’s largest permanent projection mapping, the show celebrated the start of the Chinese New Year with wishes of abundance and prosperity.
Conceptualised, designed and installed by LASERVISION, ‘IMAGINE’ is undoubtedly one of Dubai’s most magnificent entertainment and tourism attractions, contributing to the spectacular redevelopment of Dubai Festival City Mall.
Used for National Day celebrations in 2016 and 2017, the launch of Game of Thrones Season 7 and Star Wars: The Last Jedi, special events and more; IMAGINE and the significant improvements to Festival Bay have seen astronomical success with an increase of 40% footfall to the Mall within the opening 6 months. “IMAGINE signifies the endless opportunities and possibilities of viewers from Dubai and around the world to interact and be a part of the show and to connect with something truly unique,” said Steven Cleaver, Director Shopping Malls, Al-Futtaim Group Real Estate.