Laservision was commissioned by Al-Futtaim Group Real Estate(AFGRE) to design, create, install and maintain a 360-degree light show spectacular that would establish a new benchmark for tourist attractions around the globe. IMAGINE is the result of years of research, planning and design, and spans over 20 acres across Festival Bay and Dubai Festival City Mall. The spectacular runs 365 days-a-year, day and night, playing a variety of performances including dancing fountain shows, architectural states, day time activations and customised immersive visual creations to entertain audiences of all ages.
Skilfully combining the latest laser, light and sound technologies available, IMAGINE is one of Dubai’s most spectacular entertainment attractions providing stunning moments for festival city photography of the light, water and fire show. 360-degree fountains, powerful lasers, record-breaking water-screen projections, colourful LED lighting and a towering video mapping projection on the InterContinental Hotel combine to produce one of the most technologically advanced shows in the world earning two Guinness World Records in the process.
Laservision’s premiere spectacular, Stardancer is the first production to launch at the IMAGINE attraction. Stardancer is a beautiful and artistic adventure of gravity personified (Stardancer) told through a ballet of contemporary dance. As Stardancer dances through the cosmos, she interacts with the planets and stars that surround her and overcomes the powerful forces she encounters along the way.
Backed by a powerful original sound score, in high-definition 5.2 surround sound, Stardancer skilfully combines contemporary and classical dance into a flowing narrative of beauty, struggle and the power of creativity. Stardancer stars award-winning dancer, Jessica Hesketh and features choreography by the world-renowned Daniel Jaber.
A world-record setting, multi-media spectacle.” World's largest permanent projection mapping” IMAGINE signifies the endless opportunities and possibilities of viewers from Dubai and around the world to interact and be a part of the show and to connect with something truly unique.” A world-record setting, multi-media spectacle.” Modern audiences demand more from spectaculars and Laservision delivers.” IMAGINE signifies the endless opportunities and possibilities of viewers from Dubai and around the world to interact and be a part of the show and to connect with something truly unique.” 
Laservision’s award-winning creative team combined water, light, sound and fire around an all new immersive stage set within Festival Bay and extending onto the InterContinental Hotel. These world record setting projections allowed the creative team to produce beautiful and vibrant imagery at an enormous scale. World-class projection-mapping takes central focus on the entire south-side façade of the InterContinental Hotel producing an ultra-high-definition(UHD) projection surface, 450% larger than the world’s largest IMAX screen. The enormous projection-mapped Intercontinental Hotel is the “World’s Largest Permanent Projection Mapping.”
In addition to the world’s largest permanent projection-mapped surface, Laservision created a world record setting water screen projection within Festival Bay, earning the Guinness World Record for “Largest Water Screen Projection.” Laservision’s creative team took full advantage of the immense space and provided an immersive “in the round” experience for Dubai Festival City visitors. Because of this approach, audiences can enjoy unique experiences as each location around the bay provides a new perspective into the beautiful story of Stardancer.
Learn more about our Creative process here.
In addition to the world’s largest permanent projection-mapped surface, Laservision created a world record setting water screen projection within Festival Bay, earning the Guinness World Record for “Largest Water Screen Projection.” Laservision’s creative team took full advantage of the immense space and provided an immersive “in the round” experience for Dubai Festival City visitors.
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