LASERVISION, known for their world-class and Guinness Record-setting projection mapping displays, had the distinct honour to participate in this years’ international display of modern entertainment technologies to celebrate the Kingdom of Saudi Arabia’s 89th National Day. With the creation of the General Entertainment Authority in 2016, Saudi Arabia is striving to build a world-class entertainment industry. A range of activities and events celebrating the unity of the nation from September 19th – 23rd of 2019 featured a massive international collaboration of events bringing in some of the biggest names in entertainment productions.
Alongside famous international music acts from the GCC region and world-renowned theatrical producer Cirque du Soleil, LASERVISION was engaged to provide their world record-setting projection-mapping expertise and technologies to the celebrations in Riyadh. LASERVISION’s stunning, 7000 square metres projection show beamed onto the distinctive Samba Financial Group Headquarters in the heart of Financial Plaza. The 40-storey tower is the centrepiece of Riyadh’s new King Abdullah Financial District and features an innovative three-dimensional diamond façade designed by Foster and Partners. Although the complex and unique aesthetic of the architecture provided an intricate canvas for LASERVISION to create upon, it also presented a challenge as an all-glass surface can drastically hinder a projection mapping display—leading to poor video quality and washed out colours. However, with their expert knowledge in skyscraper-sized projections and four-decades of entertainment innovation, the LASERVISION team were able to provide a solution without altering or changing the unique aesthetics of the building—providing a bold, bright and clear image across the city.
Since opening up their MENA offices in 2016, LASERVISION has seen excellent growth and demand for their creative services and entertainment technologies around the GCC area, especially in the Kingdom of Saudi Arabia. “The demand created from the implementation of ‘Vision 2030’ has been very positive for us,” said Mr Shannon Brooks (CEO LASERVISION). “We are excited to keep creating world-class tourist attractions, special events and celebrations, as well as unique and artistic modern experiences around the Kingdom of Saudi Arabia. As they continue to diversify and invest in their tourism economy we look forward to providing our innovative entertainment solutions.”
At the end of the 5-day celebrations, it is estimated that the customised projection show reached over 1 million motorists travelling near and around the financial district.
LASERVISION are creators of unique and unforgettable sensory experiences. We harness the power of light, water, fire and other high impact mediums to evoke the senses, connect audiences with their environments and create enduring memories. For over 30 years, our Mega Media entertainment solutions have focused on three prime areas of speciality–Permanent Attractions, Architectural Lighting and Special Events. We offer a complete suite of services and products, including conceptual development, creative production, technical engineering, research and development, project management, operational and maintenance support services.
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