At the Opening Ceremony for the 2012 Association of Southeast Asian Nations (ASEAN) Tourism Forum in Manado Indonesia, Laservision were honoured for creating the ‘Best New Tourist Attraction’ in Southeast Asia.
The ASEAN Awards for Excellence in Tourism gives recognition to ASEAN organisations that have contributed to the development and promotion of tourism in the Southeast Asian region including Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Laservision’s ‘Wonder Full’ Light and Water Spectacular was selected as the Best New Tourist Attraction for its creativity in design, functionality, harmony with the environment and the overall quality experienced by audiences. This award recognises Laservision’s continual contribution in delivering new and innovative solutions to the tourism industry stimulating economic development within the region. The Singaporean Tourism Board (STB) represented by the Assistant Chief Executive of the International Group & Corporate Development, Mr Lawrence Leong, was present to celebrate the success of the Spectacular’s accomplishment.
In a recent independent study conducted by Marina Bay Sands surveying the popularity of the show, it was recorded that one in four people travelled to the Integrated Resort for the main purpose of watching the Light and Water show and that 88% of visitors were in fact repeat watchers of the show. The overwhelming majority (95%) of the audience rated the show as Excellent for both Quality and Enjoyment and would highly recommend it to family and friends. Confirmed by the recent study, the recently launched ’Wonder Full’ produced for the Marina Bay Sands Integrated Resort in Singapore has become an iconic feature of the cosmopolitan city and the Number One Night Time Attraction in Singapore!
In accepting the award, Laservision’s Shannon Brooks (Director of Projects and Marketing) stated “Laservision has a long and enviable track record of producing Number One night time tourist attractions around the globe – from Singapore’s ‘Wonder Full’ Light and Water Spectacular to Hong Kong’s ‘Symphony of Lights’, and the Guinness World Record for the ’Largest Light and Sound Show’ in the World. The recognition by ASEAN of this success brings credibility to companies like Laservision who are at the forefront of the Entertainment, Attractions and Tourism Industry.”
The 360 degree Multimedia Attraction entertains millions of spectators around Marina Bay, acting as a ‘beacon across the bay’ and drawing audiences and onlookers to the Integrated Resort. Recognised as Southeast Asia’s Largest Light and Water Show, the 13 minute multi-sensory spectacular explores humanity and the beauty of the human life through original Singaporean footage, in harmony with a culturally customised sound score and an abundance of mediums spanning the 20 hectare Marina Bay Sands site.
Ceremony guests included the Secretary General of the United Nations World Trade Organisation, Mr Taleb Rafai, the ASEAN Tourism and Creative Economy Minister, Mari Elka Pangestu, and the Vice President of the Republic of Indonesia, H.E. Prof. Dr. Boediono. In his opening address, Mr Taleb Rafai highlighted the importance of the Asian tourism industry in light of the unstable economic environment experienced through Europe. Mr Rafai went on to say that “With over 75 million tourists visiting the ASEAN region last year, generating 1.2 trillion dollars in tourism revenue, the ASEAN nations form a significant part of the world’s tourism industry.”
The Association of Southeast Asian Nations were represented by officials from Japan, Thailand, Singapore, Malaysia, Vietnam, Philippines, China, Indonesia, Korea and Cambodia.