“Telstra certainly tested Laservision’s ability to respond quickly and creatively to a diverse range of events and on each occasion your team has delivered.”
Telstra Australia, Marketing Communications Manager – Barbara Noonan
The ‘World Telecom Exhibition’ in Geneva, Switzerland represented the world’s premier telecommunications event. Australia’s largest telecommunications group, Telstra Australia, engaged Laservision over two successive exhibitions to coordinate their showcase.
Due to the David versus Goliath competition at the global exhibition, Telstra’s constraining budget required a creative solution to ensure their display would capture market share.
Laservision’s successive involvement in the forum included achieving the following objectives for Telstra Australia: