Laservision's logo and wordmark in white.

Saudi National Day Celebrations

Riyadh, Kingdom of Saudi Arabia

Alongside famous international music acts from the Gulf Cooperation Council region and world-renowned theatrical producer Cirque du Soleil, Laservision contributed their world record-setting projection mapping expertise and technologies for the Kingdom of Saudi Arabia’s National Day celebrations in Riyadh. 

Laservision’s stunning, 7000 square metre National Day projection mapping show beamed onto the distinctive Samba Financial Group Headquarters. Located in the heart of Financial Plaza, the 40-storey tower is the centrepiece of Riyadh’s new King Abdullah Financial District. 

The tower features an innovative three-dimensional diamond façade designed by Foster and Partners. Consequently, the complex and unique aesthetic of the architecture provided an intricate canvas for Laservision to project upon. It also presented a challenge because an all-glass surface can drastically hinder a projection mapping display – leading to poor video quality and washed-out colours. However, with their expert knowledge in skyscraper-sized projections and four decades of entertainment innovation, the Laservision team provided a solution without altering or changing the unique aesthetics of the building. As a result, providing a bold, bright and clear image across the city. 

Blue speech bubbles.

At the end of the five-day celebrations, it is estimated that the customised projection show reached over one million motorists travelling near and around the financial district.” 

Since opening up their MENA offices in 2016, Laservision has seen excellent growth. Additionally, an increase in demand for their creative services and entertainment technologies around the GCC area, especially in the Kingdom of Saudi Arabia. “The demand created from the implementation of ‘Vision 2030’ has been very positive for us,” said Shannon Brooks (CEO). “We are excited to keep creating world-class tourist attractions, special events and celebrations, as well as unique and artistic modern experiences.”

Learn more about Laservision’s Creative process or discover our latest, immersive entertainment attractions.

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