October 6, 2015 – Swan Hill, Victoria, Australia – Following a competitive tender process, Swan Hill Rural City Council has engaged with Laservision Mega Media to design, develop and install a world-class, large-scale, night-time attraction on the picturesque banks of the Little Murray River at the Swan Hill Pioneer Settlement. The state of the art attraction is the centrepiece for the revitalisation of the Pioneer Settlement, one of Victoria’s iconic regional attractions in its 50th year of operation.
November 2014 saw the announcement of a joint Victorian and Federal government investment of $2.8 million towards the development of the Swan Hill Pioneer Settlement ‘Heartbeat of the Murray’ experience project. Additional contributions from the Swan Hill Rural City Council, Friends of the Pioneer Settlement and Swan Hill Incorporated brought the project total to $3.85 million of investment into the state-of-the-art multi-media laser light show, augmented reality experience, Dumosa Hall Café, Horseshoe Bend Park and pontoon at the Lower Murray Inn.
The Federal Member for Mallee, Andrew Broad, anticipates the development of ‘Heartbeat of the Murray’ multi-media spectacular to “significantly increase visitor numbers to the region, which will be a great boost to the local and regional economy.”
The redevelopment of Swan Hill Pioneer Settlement will increase tourism, provides economic benefits such as creating jobs for the local community and stimulating private sector investment in the settlement and surrounding Murray River region.
Laservision’s General Manager, Shannon Brooks, says, “we are thrilled to deliver a spectacular new night-time show experience on the banks of the Little Murray River. Our high-powered lasers, water screens with high-definition video projection, Flame FX and Mega Media Special FX, immerse audiences in the story of the Murray River, highlighting its importance and history in a modern and entertaining way. The Laservision team is honoured to be appointed and deliver a project of such cultural significance to the community of Swan Hill and the broader Murray Region.”
The redevelopment is supported by the Federal and State Governments as well as the local Council and community as the project significantly enhances the cultural visitor experience at Swan Hill.
The Council’s Director of Infrastructure, David Leahy, says, “This exciting new tourism project has provided additional economic benefits to the region with the appointment of local contractors who have been working alongside Laservision for the installation of equipment, civil and construction works. The Heartbeat of the Murray Spectacular is a new night-time experience for the Pioneer Settlement that expands the new day-visitor product — providing visitors to our region an experience they’ll never forget.”
‘The Heart Beat of the Murray’ night-time spectacular is set to open to the public late Quarter Four of 2015.
For more information, interested parties can visit Swan Hill’s website at
This project was made possible thanks to funding from the State and Federal Governments.
Laservision is a world leader in Entertainment Communications, known for its work in Mega Media Attractions, Special Events and Architectural Lighting. Laservision’s original creations are enjoyed by tens of thousands of people around the globe each night. From a one night Special Event to a permanently installed Attraction, Laservision has an enviable track record.
With 30 years of active industry experience, Laservision has repeatedly taken 1st place in a host of International Awards. Modern audiences demand more from a spectacular and Laservision delivers. With an approved Government Research & Development facility, Laservision is constantly devising new and innovative ways to materialise the creative.