PROVEN SOLUTIONS TO INCREASE MALL VISITATION

LASERVISION are masters of customer experience and transformation. We create world-class entertainment installations which have become universally sought after.

For an expert assessment by LASERVISION to provide a tailored Attraction Development plan for you, click below.

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It’s Time for Your Mall to Adapt, or Become Obsolete

Congratulations. You’ve taken the first step to maintaining RELEVANCE and building a deeper connection with your customers!

The Facts

 

 

 

Dubai Tourism and Commerce Marketing (DTCM) statistics are showing record visitation to the emirate. And the growth is expected to continue at a steady rate, with the emirate on track to achieve its target of 20 million visitors by 2020. HOWEVER . . . as this distinctive global tourism destination goes from strength to strength, malls are set to lose ground as e-commerce sectors grow and competition increases, leading to market saturation. Wondering how to differentiate and compete? Please, read on.

 

 

“Increase in retail space will lead to market saturation,” says Dubai Chamber

 

 

The Future of Retail is Changing and Consumers Have CHANGED

Meaningful entertainment experiences that drive ROI are becoming essential for destination and tourism bodies who want to leave a lasting impression with audiences. The retail industry isn’t going through an evolution. It’s going through a REVOLUTION. Consumers want the full-service experience. Give them shopping, fine dining, casual dining, personalisation and whatever you do . . . ENTERTAIN THEM! The rise of digital and social media has driven a monumental change in the retail landscape. Give them an experience that is worthy of sharing with their social network.

 

LASERVISION’s ‘IMAGINE’ continues to contribute to Dubai, UAE record tourism growth.

 

How We Help Increase Visitation

LASERVISION are masters of customer experience and transformation. We create Mega Media installations which have become universally sought after. These installations combine amazing creative content with cutting-edge technologies, creating immersive experiences for audiences around the world. With highly efficient operational costs as well as being upgradeable, reprogrammable, and creatively adaptable for diverse environments, these attractions typically return more on investment than one-off events and festivals. They generate revenue on a long-term basis with the reprogrammable aspect encouraging revisitation from tourists and locals.

Importantly, we know that transactions are essential to retailers and therefore to malls. What LASERVISION does, is extend dwell time and increase visitation. More time = more transactions.

 

Here’s Our Proof that it Works

 

When asked about IMAGINE’s Success, “We have already experienced a 40% uplift in visitors and we expect this positive trend to continue,”

                                    —Steven Cleaver, Director Shopping Malls, Al-Futtaim Group Real Estate

 

 

“Since the commencement of ‘Symphony of Lights’ show, the number of tourists visiting Hong Kong has increased to over 28.1 million and continues to rise.”

                        —Hong Kong Tourism Board

 

 

With the inception of the Wonder Full show, “Marina Bay Sands now draws some 22,000 audiences a week, an increase of almost 40% from last quarter.”

—Singapore Tourism Board Independent Survey

LASERVISION’s Unique Attraction Development Process

The Attraction Development process developed by LASERVISION over the past 35 years has been used to establish the framework for the development of world-class attractions including The Guinness World Record Setting A Symphony of Lights Sound and Light show in Hong Kong, and the recent 2 x Guinness World Record IMAGINE attraction in Dubai.

Our process is a tried and tested methodology designed to provide valued clients with professional advice to make informed decisions and project foundations to be established; leading to increased ROI, efficient project management, and creative collaboration with our clients.

Bring More Business to Your Mall Today

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