Project Details
Category Special Events
Title

Sky Tower, New Zealand

CountryNew Zealand
 

“… A¬†powerful and inexpensive medium with enormous potential … challenging the traditional techniques for such broad scope advertising.”
The Australian

The official opening of New Zealand’s “Sky Tower” demanded a high profile. Laservision was engaged to ensure this objective was met.

Roof-top, high powered lasers and lights, together with pyrotechnics guaranteed a strong media presence. The event was picked up by world media, captivating a larger audience beyond New Zealand. This resulted in significant awareness of this major event.