“… A powerful and inexpensive medium with enormous potential … challenging the traditional techniques for such broad scope advertising.”
The official opening of New Zealand’s “Sky Tower” demanded a high profile. Laservision was engaged to ensure this objective was met.
Roof-top, high powered LASERs and lights, together with pyrotechnics guaranteed a strong media presence and brand awareness campaign. The event was picked up by world media, captivating a larger audience beyond New Zealand. This resulted in significant awareness of this major event.