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Fashion label of biblical proportions launches!

Laservision helps launch new fashion label

In a kaleidoscope of colours and futuristic laser effects, Laservision launched eclectic fashion label Bless’ed are the Meek’s Spring/Summer 2012/13 during the Mercedes Benz Fashion Week.

The Mercedes-Benz Fashion Week Australia (MBFWA) is the most highly anticipated event on the fashion industry’s calendar and showcases contemporary collections from Australia’s leading designers and brands. To stand out from the crowd and create a unique experience, DESIGN 27 engaged Laservision to work closely with their team and the Bless’ed designers – Maria Maung and Tarek Kourhani – on the launch of the ‘Song of the Siren’ inspired collection.

The aquatic underwater theme was enhanced through the use of high-powered laser systems creating sheets of light morphing into Laservision’s holographic time tunnel. The laser show mesmerised the crowds with its undulating movements and futuristic effects creating a high level of anticipation for the label’s new collection.

“a kaleidoscope of colour and light … designed by Laservision … providing a truly singular MBFWA experience.”
Vogue Australia

The overall feel on the runway at the Mercedes Benz Fashion Week was one of a moody underground, everything sleek and deliberate.

Laservision is currently engaged in projects in Australia, Hong Kong, India, Saudi Arabia, Macau, United Kingdom, Bahrain, Singapore and Russia. In turn, we’re looking forward to a prosperous year, entertaining millions of spectators around the world with their Australian-made technology.

Learn more about Laservision’s amazing projects on our portfolio page.

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